1959 Mr. Potato Head

1959 Mr. Potato Head

In 1952, George Lerner of New York City invented and patented Mr. Potato Head based on an earlier toy called "make a face" that used a real potato. 

After being turned down by multiple toy making companies, Lerner finally convinced a food company to distribute the plastic toy as a prize for cereal premiums. 

Later lerner showed his idea to Henry and Merrill Hanssenfeld who conducted a small school supply and toy business called Hassenfeld Brothers, later changing the name to Hasbro.

Realizing the toys potential they purchased the rights from the food company and offered Lerner royalty on every kit sold. 

On May 1st 1952, Mr. Potato Head was born and sold for a whopping .98 cents per kit.

On April 30 1952, Mr. Potato Head was the first toy to be advertised on television in on television.

In 1987, Mr. Potato Head became the spokesman for the Surgeon General against smoking and surrendered his pipe.

In 2000, he was inducted into the Toy Hall Of Fame in Rochester, New York.

Today, themed sets of Mr. Potato head are sold in stores everywhere to appeal to specific fandom interests. 

You Rock Mr. Potato Head!